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8 Investments
Introduction
ISPAH’s Eight Investments That
Work for Physical
Activity | #8Investments
A call to action for everyone, everywhere, including professionals, academics, civil society and decision makers, to embed physical activity in national and subnational policies.
Community Hub
Highlighting the ‘sandwich generation’ on International Women’s Day
Relatability, diversity, reassurance and choice are key to empowering women aged 50+ through physical activity. Physical activity is crucial for maximising health and well-being, especially as we age. However, many ‘young’ older women aged 50 years and over face unique stage-of-life challenges to being physically active. As members of the “sandwich generation”, these women often spend…
World Obesity Day 2025: ISPAH Supports a Systems Focus for Healthier Lives
Why a Day for Obesity? Obesity remains widely misunderstood; primarily because many people still attribute this disease to be the consequence of personal choices. Unfortunately, such (mis)beliefs can lead to weight-related stigma, bias, and discrimination—harmful, widespread attitudes, stereotypes, and actions that have negative impacts at both individual and societal levels. What’s the Story? Obesity has been…
“Do two days of what?” Strength Component of our Guidelines is Overlooked
A UK researcher is on a mission to improve messaging. Physical activity guidelines are the fundamental way academics and decision makers communicate the latest scientific research to the public. They are used to raise awareness, improve knowledge, and open a conversation about increasing physical activity participation. Physical activity guidelines have historically emphasized aerobic exercise for…
Listen
Listen to the full document as an audiobook. Click the button below:
Podcasts
ISPAH’s 15-minute podcast series on each investment
Podcast List – Click on each to listen
Overview of ISPAH’s #8Investments, with Dr. Trevor Shilton
Release Date: 10th November 2020
Whole-of-School Programmes, with Dr. Anna Chalkley
Release Date: 13th November 2020 (5am AEST)
Active Travel, with Dr. Jasper Schipperijn
Release Date: 16th November 2020 (5am AEST)
Active Urban Design, with Dr. Jasper Schipperijn
Release Date: 18th November 2020 (5am AEST)
Healthcare, with Dr. Karen Milton
Release Date: 20th November 2020 (5am AEST)
Public Education, Including Mass Media, with Dr. Paul Kelly
Release Date: 23rd November 2020 (5am AEST)
Sport and Recreation for All, with Dr. Lindsey Reece
Release Date: 25th November 2020 (5am AEST)
Workplaces, with Dr. Tracy Kolbe-Alexander
Release Date: 27th November 2020 (5am AEST)
Community-Wide Programmes, with Dr. Charlie Foster
Release Date: 30th November 2020 (5am AEST)
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Advocacy Kit
Share and Advocate
Amplify reach and engagement with the document by sharing it!
As outlined on page 18 and 19 of the full document, sharing is only one step in advocacy.
The next advocacy step is using the Eight Investments within your networks and circle of influence. The suggestions and resources are to assist you to advocate within your networks.
1. Write to your colleagues and other professionals by adding in your details to this Modifiable Template Letter.
2. Write a blog or embed within your newsletter using the Newsletter Draft Text.
3. Present ISPAH’s Eight Investments to your colleagues, influencers and decision makers using this Presentation.
4. Like, comment, share and tag! On social media, please use #8Investments and content from the Social Media Toolkit.
Social Media Toolkit
Example image for Facebook / Twitter
Example draft text for posts – English
Post 1: I/We endorse the #8Investments that work for physical activity! Everyone has a role to play to get our nations more active – what will you do? #timetoact #BeActive @ISPAH @WHO
Post 2: Together, we can beat #NCDs by supporting and TAKING ACTION on the @ISPAH #8Investments that work for physical activity! Read, SHARE, ENDORSE & FEEDBACK
For all posts, use #8Investments. Please also tag ISPAH on our social platforms.
Endorse
You can show your support for ISPAH’s Eight Investments. As an individual, as an organisation, or both, you can endorse the Eight Investments That Work. We will list endorsing individuals and organisations here on our website on an ongoing basis.
GIF / Image Download
Use this image to share your endorsement on social media using the hashtag #8Investments
Feedback
Join the conversation on social media and share your thoughts on ISPAH’s Eight Investments using #8Investments and @ISPAH
Let us know how you used the document and are advocating for physical activity in your region by emailing us
Individual Endorsements
Organisational Endorsements
