ISPAH Advocacy Training Overview

The course aim is to upskill individuals in the fundamentals of effective advocacy, including how to: take on an advocacy role; formulate advocacy objectives; and apply advocacy models to develop an advocacy strategy.

The objectives are to increase individuals’:

• Knowledge and understanding of advocacy and how to influence policy;
• Skills in developing an advocacy strategy;
• Awareness of the different stakeholders related to advocacy, including their role and influence;
• Connection to and potential collaboration with others working in similar areas, and;
• Motivation and confidence to implement an advocacy strategy

Draft content areas:

• Global context for physical activity policy, and the role of advocacy
• Advocacy concepts, definitions, competencies, and lessons from success
• Models for advocacy
• Developing an advocacy strategy

Expected outcomes:

• Increased knowledge and skills in physical activity advocacy
• Networking, collaboration and capacity building
• Empowerment and motivation to lead change

Intended audience:

The course would be aimed at individuals interested in gaining the knowledge and skills required to advocate for population physical activity policy, programs, and promotion. This may include:

• Individuals working in academia, NGOs or government organisations, or the private sector, working in physical activity promotion, and/or
• Mid-upper level decision makers in sectors related to physical activity

Suggested format: Online pre-recorded lectures, available on the ISPAH website.